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CEA Announces New Record for eCycling Leadership Initiative: 660 Million Pounds Recycled in 2014

Arlington, VA – April 30, 2015 – 

The Consumer Electronics Association (CEA)® today announced a new milestone for consumer electronics (CE) recycling under the eCycling Leadership Initiative (ELI): The responsible recycling of 660 million pounds of electronics in the United States in 2014, the CE industry’s highest ever annual total. The U.S. is now recycling CE products in record numbers, according to the Fourth Annual Report of the eCycling Leadership Initiative – a CE industry effort, led by CEA, to increase collaboration among CE manufacturers, retailers, collectors, recyclers, non-governmental organizations and governments at all levels and to continue to increase the industry's sustainability efforts.

“Since the first year of the eCycling Leadership Initiative, we’ve continued to see strong gains in the amount of electronics recycled and resources available for consumers to recycle their old devices,” said Gary Shapiro, president and CEO, CEA. “Never before have consumers had this kind of access and awareness to recycling resources. With this Initiative, we want to make it as easy for people to recycle their old electronics as it is to purchase new ones.”

ELI’s annual recycling total increased by more than six percent in 2014, 40 million pounds above the 2013 level (620 million pounds) and more than double the amount recycled before the Initiative’s inception in 2010 (300 million pounds). The report also disclosed the following notable achievements:

  • More than 8,500 responsible recycling locations are now available to consumers throughout the continental U.S., Alaska, Hawaii and Puerto Rico;
  • By the end of 2014, nearly all (99.9 percent) of the recycling facilitated by ELI participants was conducted in third-party certified recycling facilities;
  • In partnership with Young Minds Inspired, CEA produced and distributed school curriculum programs on eCycling in English and Spanish for fourth, fifth and sixth grade classes.
Making consumers aware of the importance and ease of recycling old electronics and the many resources available to help do so is a key aspect of the Initiative. Since 2012, CEA’s public service announcements about ecycling have been heard or seen by more than 100 million consumers. Last year, CEA’s Recycling and Reuse Study, 2014 Edition reported that three in five (59 percent) of U.S. adults know where they can recycle electronics, and one-third of consumers surveyed (30 percent) recycled electronics products in the last year – a four percent increase from 2012. Additionally, CEA and the CE industry continue to promote and support local events across the country in partnership with manufacturers and state government officials to educate consumers about recycling electronics.

“According to CEA research, the average U.S. household owns roughly 28 different CE devices,” said Walter Alcorn, vice president of environmental affairs and industry sustainability, CEA. “And thanks to the rapid pace of innovation, our electronics devices are becoming lighter than ever. So even as we see continued increases in the total weight of CE recycled – about six percent more than last year’s total – we are continuing to recycle an even greater percentage of CE than in years past.”

At its onset, the Initiative set the goals of annually increasing the amount of electronics recycled responsibly, growing the number of collection opportunities available to consumers, improving consumer awareness of available ecycling collection sites and providing transparent metrics on ecycling efforts. The release of the Fourth Annual Report of the eCycling Leadership Initiative is part of tracking those metrics.

Visit GreenerGadgets.org to find the electronics recycler site nearest you, as well as tips on how to live green, buy green and recycle responsibly. For more information on the CE industry’s recycling efforts, visit ce.org/eCycle.
About the Consumer Technology Assocation

The Consumer Electronics Association (CEA) is the technology trade association representing the $286 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative and regulatory advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at CE.orgInnovationMovement.com and through social media.

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