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CEA Commends Senators for Introduction of E-LABEL Act

Arlington, VA – July 10, 2014 – 
The following statement can be attributed to Veronica O’Connell, vice president of government and political affairs, Consumer Electronics Association (CEA)®, regarding the introduction of the E-LABEL Act:
“CEA welcomes the E-LABEL Act, introduced today by Senate Commerce Committee Chairman Jay Rockefeller (D-WV) and Senator Deb Fischer (R-Neb.). The Federal Communications Commission’s existing physical labeling requirements are burdensome, costly and present logistical challenges for consumer electronics manufacturers. The E-LABEL Act would give device manufacturers the option to present on a wireless device’s display or screen the markings and identifiers normally required to be fixed to the device’s casing.  
“This is a commonsense approach for the digital age. E-labeling would be cost-effective, in keeping with the consumer electronics industry’s important ongoing environmental sustainability efforts, and a beneficial and innovative use of today’s technology. We hope that the Senate will consider this important legislation, and we thank Senators Fischer and Rockefeller for their leadership on this issue.”
About the Consumer Technology Assocation

The Consumer Electronics Association (CEA) is the technology trade association representing the $208 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at, and through social media.