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VIDEO: Insights on Content and Advertising from Samsung Ads at CES 2019

Morgan Hatfield, Social Media Intern, Consumer Technology Association

Michael Scott, Head of Sales, East at Samsung Ads, joined James Kotecki on the C Space Influencer Studio stage to discuss the changing atmosphere in advertising, specifically with television, and how users are consuming televised content.

According to Scott, about 46 to 47 percent of households watch both linear television and app-based programming, but the trends are leading towards total cord cutting and solely content streaming in the future.

Watch to learn more about Samsung Ads’ research:


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