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CES Sports Zone: What to Do at CES 2018

Sara Rice, Social Media Intern, Consumer Technology Association (CTA)

As the global event for technology innovation, CES provides the perfect opportunity to discover the trends disrupting the sports world. Presented by Turner Sports and supported by The Sports Innovation Lab, the new CES Sports Zone will showcase the technology impacting the business of sports, on and off the field.

CES Sports Zone Exhibits

Located in Tech West, Sands, Halls A-D, CES Sports Zone will feature 4,900 net square feet of exhibit space. Featured exhibitors include Turner, Black Box VR, Sensoria and Golfzon.

CES Sports Zone Conference Programming

The Sports Business Innovation conference track, presented by Turner Sports, will feature leading executives, major sports leagues and investors. The two day program will take place January 10 and 11 in Tech West, Sands, Level 2, 45222. Executives from NFL, WNBA, Twitter and on-air sports analysts will emphasize areas such as diversity and empowerment, sport for social change and community development, along with opportunities and challenges facing content owners

The Sports Technology Innovation conference track, presented by CTA and Sports Innovation Lab, will feature expert panel sessions and cutting-edge research on the sports tech market. On January 9 and 12 in Tech West, Sands, Halls A-D, 45222, hear thought-leaders, technologists and elite athletes discuss topics such as fan engagement, stadium technology, eSports and athlete data.

ELEAGUE Street Fighter® V Celebrity Showdown Live

Beginning at 3:30 PM on January 10, ELEAGUE Street Fighter® V Celebrity Showdown will take place live on the CES 2018 show floor. Head to Sands, Hall D, 45222 for the rematch between Shaquille O’Neal and Natalie Eva Marie.

NBA on TNT and Inside the NBA

TNT’s Emmy Award winning Inside the NBA studio team will broadcast live from the show floor. Starting at 4 PM January 11 in the Sands, Halls A-D, join host Ernie Johnson and analysts Charles Barkley, Kenny Smith and Shaquille O’Neal for pre-game, halftime and post-game coverage.

On and Off the Field

Former and current pro athletes will be all over CES Sports Zone, including CES 2018 celebrity ambassador Baron Davis, a 2-time NBA All-Star and current entrepreneur and investor.

Get everything you need to plan for and navigate CES 2018. Download the CES App, available for Android and iOS. Visit or search “CES 2018” in your app store.