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VR and 4K UHD Will Immerse Viewers in the Winter Games

CTA Staff

For the first time, viewers can immerse themselves in live, virtual reality (VR) coverage of the winter games. Beginning Feb. 9, fans watching the 2018 winter games will experience 30 events – including skiing, snowboarding and figure skating – in VR and 180-degree and 360-degree views in high-definition across multiple screens.

More immersive, engaging sports viewing experiences are one of the reasons VR headsets are expected to sell 4.9 million units in the United States in 2018 – a 25 percent increase from last year, according to CTA.

At CES 2018, Intel announced its True VR coverage of the winter games:

And viewers can experience the winter games in NBC’s 4K high dynamic range (HDR) with coverage of the Opening Ceremonies, hockey, figure skating, short track speed skating, ski jumping and snowboard competitions.

With 4K Ultra HD TVs expected to make up half of all digital displays sold in the U.S this year, according to CTA, even more viewers will enjoy an elevated content experience, vivid colors and more than eight million pixels of HD resolution.