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Video Games Score Big This Holiday, Level-Up at CES 2019

Steve Koenig, Vice President, Research, Consumer Technology Association

Video games enable all kinds of fun, but the technology behind them is becoming fundamental to the 21st century human experience. A quick look at CTA’s holiday research and what’s in store at CES for immersive entertainment illustrate the narrative.

CTA’s annual mid-season holiday shopping research shows video game discs and consoles scored big at the register during the week of Black Friday including Cyber Monday. Video game discs (32 percent) were the most purchased (or planned purchase) technology product overall.

Earlier in the holiday season Nielsen released the results of its annual survey of the "most-anticipated" games of the holiday season. Topping the chart was Call of Duty: Black Ops 4 followed by Red Dead Redemption 2, Battlefield V, Fallout 76, and Assassin's Creed Odyssey.

This year’s holiday crop of AAA-worthy game titles is nothing new. Game developers and publishers alike take purposeful aim at release dates in Q4 to capture their fair share of holiday gift budgets.

Bundling those blockbuster titles with game consoles is a time-tested strategy and Holiday 2018 is no exception. Among technology devices, video game consoles (28 percent) were second only to TVs (29 percent) in terms of made or planned purchases during the eight-day week of Black Friday.

Looking ahead to CES 2019 and the gaming exhibits and programming, we’ll see innovations that go beyond ‘game-changing’ and bring us another step closer to the experiences described in Ernest Cline’s epic novel Ready Player One.

Expect new advances in AR/VR headsets like  ThirdEye Gen X1, haptic clothing from Teslasuit, and next-gen controllers such as Sensel. But it’s not all about fun and games, AstroReality will showcase an AR experience designed to teach children about the solar system.

Learn more about the gaming tech you will see at the show. See you at CES 2019!