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Billboard Advertising Goes 3D with Coca-Cola’s Robotic Times Square Sign

Sara Rice, Social Media Intern, Consumer Technology Association (CTA)

Billboards are thought of as a traditional form of advertising that aren’t as relevant to our 21st century screen focused world. But one of the world’s most popular brands has combined innovative new technology with classic billboard advertising. In August, Coca-Cola unveiled the world’s first and largest 3D robotic billboard in Times Square.

With over 1,000 independently moving LED screens, the new billboard differs from a digital monitor. Each screen can be programmed to move with different advertisements that are on display. But Coca-Cola didn’t stop there. Each ad on display will be based on the time of the day and week, catering to the tourists and commuters that pass through Times Square. For example, at lunch time the ad may focus on meals that pair with soda. Coca-Cola hopes that the 3D technology will bring the iconic brand to life in a new way.

Learn more about how advertisers and marketers are using technology at C Space during CES 2018.