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How Consumers in China Are Using Social Media


Kelsey Davis, Manager, Digital Media, Consumer Technology Association (CTA)
According to a new study from the Consumer Technology Association (CTA), launched at CES Asia 2017, there are similarities between the online behaviors of consumers in China versus those in Western countries, but also many differences.

Social media and online interactions are a fundamental part of the Chinese consumers’ lives. According to a new study from the Consumer Technology Association (CTA), launched at CES Asia 2017, there are similarities between the online behaviors of consumers in China versus those in Western countries, but also many differences.

Here’s how Chinese consumers are using the internet and social media:

  1. Although social media is a big part of their everyday lives, only 28 percent of Chinese consumers use social media for professional purposes, while 72 percent use social media primarily for personal purposes.
  2. 95 percent of Chinese consumers have a WeChat account, and 86 percent of those users connect multiple times a day.
  3. Among Chinese consumers, an overwhelming preference exists for shopping online versus in-store: 61 percent of Chinese say they prefer to shop online, compared to 11 percent who prefer in-store shopping. Almost all Chinese consumers (90 percent) say they have purchased a product from leading Chinese retailer Tmall in the last year.
Want to learn more about social media in China? See our press release.
 

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