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Fitbit Takes the Court with NBA Team Partnership

Kelsey Davis, Manager, Digital Media, Consumer Technology Association (CTA)
Fitbit is joining the world of professional sports through a partnership with the Minnesota Timberwolves as the “Official Wearable” and “Official Sleep Tracker” of the Timberwolves, the Minnesota Lynx and Iowa Wolves.

Fitbit, a Consumer Technology Association (CTA) member, will have its logo featured on the Timberwolves’ uniforms and will be providing players and staff of the teams with access to Fitbit fitness devices.

See Timberwolves player Zach LaVine train with Fitbit technology in the video below:

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