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Emerging Tech Product Sales Expected to Reach Record-Breaking Highs


Kelsey Davis, Manager, Digital Media, Consumer Technology Association (CTA)

The latest technology products, like digital assistants and virtual reality devices, are projected to reach record sales in 2017. Here’s how these up-and-coming tech products are selling in 2017:

Wearables: The total wearables market is expected to reach sales of 48 million units in 2017 (9 percent increase) and earn $5.6 billion.

Smart Home: CTA projects sales in the category to reach 27 million units in 2017 (50 percent increase over 2016), earning $3.3 billion (48 percent increase). 

4K Ultra High-Definition (4K UHD): 4K UHD TVs are one of the industry's fastest growing segments, far outpacing the transition to HDTV, with unit sales forecast to hit 16.7 million units (59 percent increase), generating $14.6 billion in revenue (45 percent increase). 

Digital Assistant Devices: Voice recognition technology is one of the defining trends of 2017, and these devices continue to gain popularity. Projections for 2017 unit sales for voice-controlled digital assistant devices — including Amazon's Echo, Google Home and expected new market entrants like the Apple HomePod — are projected to reach 11 million units (53 percent increase) and generate $1.3 billion in revenue (22 percent increase).

Virtual Reality (VR): Led by continued interest in mobile headsets and entertainment content, shipments of VR headsets are projected to grow to 5.3 million units (79 percent increase) and $1.3 billion in revenues (43 percent increase).

Drones: Total drone sales are expected to reach 3.4 million units (40 percent increase) and $1.1 billion in revenue (44 percent increase) for the first time in 2017. CTA's forecast delineates U.S. drone sales for units lighter than and heavier than 250 grams, which is the FAA's division for mandatory drone registration. Shipments of drones lighter than 250 grams are expected to reach just over 2 million units, while drones weighing more than 250 grams will surpass 1.3 million units shipped.

Learn more about the growth of the tech industry.

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