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The NFL Is Headed to Amazon

Michael Williams, Digital Media Intern, Consumer Technology Association (CTA)

If you like free two-day shipping and football, you’re in luck: Amazon (a Consumer Technology Association [CTA] member) has bought the rights to the NFL’s live-streaming package.

Starting this fall, the e-commerce giant will stream 10 Thursday night games exclusively to Amazon Prime subscribers. Although this partnership is Amazon’s first major foray into live streaming, the company has previously worked with the NFL. Last summer, Amazon debuted “All or Nothing,” a behind-the-scenes series about the lives of NFL players, coaches and owners during the regular season.

“We’re focused on bringing our customers what they want to watch,” said Jeff Blackburn, Amazon’s head of business development and entertainment. “Prime members want the NFL. For us, this is about starting to bring live sports to our Prime members all around the world.”

The NFL now joins Amazon’s list of Prime benefits that already includes video and music streaming, file storage, free shipping and restaurant delivery.