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Online Shoppers Broke a Record This Black Friday Week

Kelsey Davis, Manager, Digital Media, Consumer Technology Association (CTA)

Were you among the 57 percent of U.S. holiday shoppers who made purchases online or planned to purchase online over Black Friday Week? This year, a record number of American adults did so, with the number of mobile (smartphone or tablet) consumers quickly approaching the number of those who use laptops or desktops.

In addition to using tech to do our shopping, we are also buying tech. Here’s a list of the top tech gifts that shoppers bought or planned to buy during Black Friday Week:

  1. TVs
  2. Tablets
  3. Smartphones
  4. Videogame consoles
  5. Tech accessories
  6. Laptops
  7. Headphones
  8. DVD/Blu-Ray players
  9. Portable Bluetooth speakers
  10. Digital toys
For more on Black Friday Week and holiday shopping, visit