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5 Tech Conversations to Track at SXSW

Tyler Suiters
This weekend, the annual SXSW event one again takes over Austin, TX.

This weekend, the annual SXSW event one again takes over Austin, Texas. And, once again, the Consumer Technology Association (CTA)™ will be at the heart of the tech conversations there. Here are the five official SXSW panels featuring CTA’s innovative expertise and insights:

Smart Cars, Smarter Cities: New Transit Tech 11 AM CT, March 12
CTA’s Senior Vice President of Government and Regulatory Affairs Michael Petricone is moderating this panel with a transportation focus and an international vibe. The other panelists include Uber’s Andrew Salzberg, Transport for London’s Iain Macbeth and SMART’s Sue Zielinski.

Get Your Goods: Unmanned Systems and 3D Printing 11 AM CT, March 13
Doug Johnson, vice president of technology policy at CTA, is leading a discussion about the amazing ways drones, 3D printing and driverless cars are disrupting delivery and logistics systems. Doug’s panelists are Amazon Prime Air Vice President Gur Kimchi, 3D Systems Chief Entrepreneur Officer Ping Fu and Ford’s Director of User Experience Richard Pelletier.

Be the Next Tony Stark 9:30 AM CT, March 15 
No, Iron Man (Tony Stark’s alter ego) won’t be there. But CTA President and CEO Gary Shapiro will be, as part of a panel about how the creative world inspires entrepreneurs and how the government incentivizes that ideation to turn ideas into reality. Joining Gary on stage: Daniel Patt, program manager at DARPA; Dr. Reginald Brothers, Under Secretary for Science and Technology at the U.S. Department of Homeland Security; and Kearie Peak, COO of RL Leaders.

Hi-Res Audio in Every Earbud 12:30 PM CT, March 17
Jeff Joseph, CTA’s senior vice president of communications and strategic partnerships, is moderating this panel about Hi-Res audio (HRA). Sony’s Frank Stearns will talk about why HRA is important to consumers, the Recording Academy’s Maureen Droney will explain why artists and producers care so much about HRA, and TIDAL’s Pal Bratelund, joining from Norway, will discuss why quality audio matters to his customers.

Five Best Startup Ideas in VR/AR 2 PM CT, March 17 
CTA Chief Economist Dr. Shawn DuBravac will tackle two of the hottest tech sectors – Virtual Reality and Augmented Reality. Rackspace’s Robert Scoble, who brings a huge social media following, and Emblamatic’s Nonny de la Peña – the “godmother of virtual reality” – will join Shawn on stage for the discussion.

For a full rundown of CTA’s policy-related events in Austin, visit