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Nostalgia Comes to Augmented Reality with Pokémon Go

Michael Williams, Digital Media Intern, Consumer Technology Association (CTA)
Pokémon won the hearts of children and teenagers alike when it was released in 1996. Now, 10 years later, Pikachu and the gang are back with Pokémon GO.

The free-to-play augmented reality game lets players hunt for the titular creatures using their smartphones, thanks to GPS and location-based algorithms. However, unlike the original video game series, Pokémon GO requires actual movement. Players must travel to digital gyms and PokéStops located throughout their cities to level up and catch ’em all. 

So the next time you are grocery shopping or at the mall, you might stumble on some interesting creatures. Pokémon GO is available on both iPhone and Android devices.