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How Biometrics Are Keeping Us Safer and Healthier


Rachel Horn, Sr. Manager, Communications, Consumer Technology Association
Biometrics — sensors that can detect and identify faces, objects and even emotional states — are keeping us safer, while also enabling us to be more productive.

From mitigating terrorist threats to helping people with disabilities navigate the world around them, biometrics — sensors that can detect and identify faces, objects and even emotional states — are keeping us safer, while also enabling us to be more productive.

As the use cases for this technology grow, consumers are voicing their support for biometric technologies, especially in situations where their security is potentially at risk. A recently released Consumer Technology Association (CTA)™ study, Biometric Technologies: Understanding Consumer Sentiments, found that 62 percent of U.S. adults who have used biometric technology are comfortable with it. And roughly two-thirds of consumers support biometric technologies for altruistic purposes in medical research and assistive technology.

According to the CTA report, digital fingerprinting — such as the fingerprint reader on some smartphones — as well as voice recognition are the two most widely used biometric technologies. More than half of U.S. adults are either very comfortable or comfortable with the use of biometrics in locations commonly believed to already have a high degree of security screening — such as airports and national borders — and places perceived to lack safety, such as high-crime areas and public schools. Also, almost half of consumers are comfortable using biometric technologies at home or the workplace.

Biometric sensors can help people with Alzheimer’s and people with low vision identify their loved ones through voice and facial recognition. In other cases, sensors can provide stronger, more individualized personal security.

“The shift in consumer perception of biometrics that demonstrates an understanding of the benefits – such as streamlined security and personalized services - this technology offers,” said CTA President and CEO Gary Shapiro. “And as consumers become more familiar with the benefits of biometrics tech, that favorable perception will only grow – the industry has an enormous opportunity here.”

Shapiro will dive into the benefits of biometrics and how the tech industry is working with government to keep our country safe in his keynote address at the Media Institute, Wednesday, April 13. Email rhorn@CTA.tech for more details.

  

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