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Here’s How Samsung and Best Buy are Promoting Sustainability

Elliot Grimm, CEA

The consumer electronics industry is helping lead the charge in identifying and promoting sustainable practices that benefit consumers, communities and our planet. And the recent initiatives of two CEA member companies highlight just how successful the industry has been.
In March, Samsung partnered with Boys & Girls Clubs of America (BGCA) on a national campaign to improve young people’s understanding of energy and environmental issues. The Climate Superstars Challenge engaged 219 clubs across the country in the seven-week-long contest, tackling weekly challenges on central environmental themes such as improving energy-efficiency and the responsible recycling of old electronics. Learn more about Samsung’s recycling programs here
Samsung’s objective involved offering challenges for BGCA that would be fun for the kids involved and resonate strongly enough to spur them to improve their communities. For example, kids in Skagit County, Washington, collected used electronics devices to donate to Goodwill, and Atlanta club members used recycled CDs to deter animals from gardens by reflecting sunlight. 
This month, Samsung announced Boys & Girls Clubs of Northwest New Jersey Pequannock Unit won the contest by successfully completing each challenge and greatly surpassing requirements. One of the challenges the Pequannock club faced was visiting their local recycler each week to dispose of collected electronics. Fittingly, the group dropped off the electronics at their local Best Buy, which they discovered through the zip code search tool at
Best Buy
Best Buy is a leader in the consumer technology industry’s efforts to make recycling your old electronics as easy as buying new ones. Over just the past six years, the retailer has recycled over one billion pounds of electronics – and it’s aiming to collect an additional two billion pounds by 2020.
Best Buy’s ecycling efforts are just one part of its broader plan to increase sustainability. The company has also been on a five-year crusade to reduce its carbon footprint at least 20 percent by 2020, part of the Department of Energy’s (DOE) Better Buildings Challenge. Impressively, Best Buy exceeded that goal and has already reduced emissions by 26 percent since 2010 – an accomplishment applauded at the DOE Better Buildings Challenge Summit just last month.  
CEA tracks the CE industry’s green efforts like these in its biannual Sustainability Report – research is now underway to publish the 2015 edition later this year. This report documents how companies innovate to achieve sustainability and how companies compete with each other for sustainability mindshare among customers, employees and the public.  If you would like more information on the CEA Sustainability Report or your company has been active in sustainability initiatives that you think deserve to be included in this year’s Report, please reach out to Elliot Grimm at CEA.