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What Do Adidas, Lyft, L’Oreal, Snapchat and Panasonic All Have in Common?

Jamie Carracher, Sr. Manager, Web Content, Consumer Technology Association

They are members of the Consumer Electronics Association (CEA). So are Yelp,, Microsoft, Samsung, Uber… well, you get the idea.

CEA is a 2,000-member strong trade association based in the Washington, D.C. area that unites the most innovative companies in the world, from startups to multinational power players. In fact, more than 80 percent of our membership is small businesses.

You may also know us thanks to an event called the International CES (you may have heard of it). CEA is the producer of CES, which kicks off in just a few days. CES is the world’s premier technology event and it’s where innovators from more than 150 countries gather each year to celebrate innovation and see the technologies that will change our lives next.

CEA members receive numerous and important benefits, like:
  • Discounts attending and exhibiting at events like CES
  • Market research             
  • Public policy advocacy
  • Webinars
  • Networking
  • Opportunities to collaborate on industry standards

Are you a member? We’d love to get you more involved in our work.

Not a member? Learn more about us and become a member at

And if you’re attending CES, stop by CEA Center, our home base on the show floor, located in the LVCC, Grand Lobby.