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4K Ultra HD Brings a New Era in the New Year

Kasey Stanton, Web Content, Coordinator, Consumer Technology Association (CTA)™

At the 2014 International CES, we saw major content and product developers embrace 4K Ultra HD and showcase video quality that you had to see to believe. According to market research from CEA, three-fourths of online U.S. adults who saw Ultra High-Definition TV (Ultra HDTV) technology in a retail store became interested in owning the technology.

Throughout the year, the appreciation for and understanding of the 4K experience continued to grow, prompting CEA and its Video Division Board to reevaluate and make improvements to the Ultra HD standards and even create new logos to distinguish the emerging technology.
Needless to say, 2014 was a busy year for 4K Ultra HD:
  • June 24 – CEA updates the minimum attributes of Ultra High-Definition displays that were first developed in 2012.
  • September 16 – CEA’s Ultra HD Communications Working Group devises and approves new logos to designate 4K Ultra High-Definition TVs, monitors and projectors for the home that meet the updated characteristics.
  • November 11 – Leading industry associations, technical organizations and retail groups agree to use “4K Ultra HD” and “4K UHD” as common terminology to describe the new generation of television products, technology and content.
  • November 11 – CEA announces the availability of the licensing agreement for logos for use by manufacturers to designate 4K Ultra High-Definition TVs.
4K Ultra HD TVs infiltrated the market this year, raising consumers’ standards for the quality of video that they were consuming. The increased presence of 4K UHD in living rooms, bedrooms and home theaters prompted the question: with upgraded viewing capabilities, what is there to watch?
Have you been watching 4K UHD content this year? Share your thoughts about it and what you hope to see from it in the future in the comments below.