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Black Friday Shopping Extends to a Full Week

Kelsey Pommer, Sr. Coordinator, Digital Media Marketing, Consumer Technology Association (CTA)™

"Black Friday" is no longer one day of crazy sales – it’s now a full week of deals, starting on the days leading up to Thanksgiving and continuing through Black Friday and Cyber Monday.
Here's what you need to know about the holiday season's busiest shopping week:
1. An estimated 56.9 million Americans bought or planned on buying tech products during the Thanksgiving week.
2. Shoppers didn't have to leave their homes to participate in the sales and deals – a combined 85 percent of those who shopped did so online or via mobile.
3. The top tech products purchased during Thanksgiving Week, in order, are smartphones, televisions and tablets.
4. Emerging tech products like fitness trackers and digital streaming devices are among the top ten tech gifts purchased during Thanksgiving Week.
Learn more about Black Friday and the 2015 holiday season shopping at