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From Nintendo to Kim Kardashian – The Revolution of Mobile Gaming


Kelsey Pommer, Sr. Coordinator, Digital Media Marketing, Consumer Technology Association (CTA)™


Chances are if you have a smartphone, you have a mobile game that may have you semi-addicted.

For me, it’s Candy Crush – one of the best ways to make coffee shop lines, car trips and commutes go by quickly. I’m not alone: Candy Crush owner, King, has reported 356 million monthly unique users for their catalogue of mobile games. Mobile gaming is everywhere and is even advertised during the biggest football game of the year.

From reviving our favorite childhood characters to getting a glimpse into the life of a Hollywood star, here’s how well-known companies (and even celebrities) have gotten in on the action.

Nintendo
Earlier in 2015, Nintendo announced that we would soon be seeing some of our beloved Nintendo games and characters on our mobile devices after teaming up with DeNA, a Japanese mobile gaming company. They will create new games instead of converting existing games. The company  also hopes to gain console customers from their new mobile audience. 

TIME interviewed Nintendo President and CEO Satoru Iwata about this big announcement: “We have come to the stage where we can say that we will be able to develop and operate software which, in the end, will not hurt the value of Nintendo IP but, rather, will become an opportunity for the great number of people around the world who own smart devices—but do not have interest in dedicated video game hardware—to be interested in Nintendo IP and eventually to become fans of our dedicated game systems.” (TIME.com)

Disney
Nintendo isn’t the only company getting into the mobile game. Disney boasts a large catalogue of mobile games featuring their famous characters from Mickey Mouse to Frozen’s Queen Elsa. Disney even recently announced that classic game DuckTales: Remastered would be making its way to mobile devices. Disney’s mobile games have proved extremely successful –GamesBeat recently interviewed Disney Mobile Games general manager Chris Heatherly, who said: “’We’re the No. 8 most downloaded publisher in the world on mobile. We have about a million downloads a day and about 70 million monthly users in our network.’” (GamesBeat)

Kim Kardashian: Hollywood
Although you may not have expected her to be involved with mobile gaming, Kim Kardashian has become a force to be reckoned with in this space, too. Kim Kardashian: Hollywood, Kardashian’s immensely popular mobile game made $43 million just from June to November 2014. The “freemium” game is free to download with the option of in-app purchases and is available for iOS devices, Android devices and even on Facebook. The success has been so enormous that little sisters Kendall and Kylie Kardashian and pop star Katy Perry are in talks to develop their own game with the same company, Glu Mobile.

What trends do you think will emerge in the mobile gaming space?
 

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