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Dell Shares How Tech Can Elevate the Environment by 2020

Samantha Nevels, Consumer Technology Association
In 2013, CEA released the CEA 2013 Sustainability Report illustrating the consumer electronics (CE) industry's progress in advancing green initiatives. This report highlights company-specific initiatives and achievements from a number of CEA members. CE companies and CEA are leading the way with a wide range of initiatives — big and small — to leverage the power of innovation to reduce the environmental impacts of our industry. By leveraging new partnerships CE manufacturers, retailers and others are working with governments, NGOs and stakeholders to increase sustainability. Below is an excerpt from a blog post by one of CEA’s member companies, Dell, on their recent sustainability efforts. Click here to see the full post.

"At Dell, we believe the technology sector can help lead the charge in this effort to inspire environmental change with efficient products and solutions. Dell designs with the environment in mind, considering the planet in every stage of the product lifecycle. We ensure that our products are made of environmentally preferred materials, meet tough environmental production standards and that they are easily recycled for proper disposal or eventual reuse. We are committed to:

  • Increasing Energy Efficiency: By providing customers with efficient energy solutions, we can help them reach their own energy saving goals, reduce their overall footprint and in turn reduce our own emissions. In fact, we plan to reduce greenhouse gas emissions from our facilities and logistics operations by 50 percent and reduce the energy intensity of our product portfolio by 80 percent by the year 2020.
  • Innovating with Packaging: We work to integrate sustainable and compostable ingredients with our innovative approach to packaging. By leveraging the use of bamboo, mushroom and now wheat straw, we plan to ensure that 100 percent of our product packaging is sourced from sustainable materials by the year 2020.
  • Eliminating Waste: We consider the end of our product’s life from the very beginning starting with recycled content in our own materials. In fact, we plan to use 50 million pounds of recycled-content plastic and other sustainable materials in our products by the year 2020. Through Dell Reconnect, we make it easy for all consumers to recycle their end-of-life electronics easily and responsibly. To ensure proper disposal, Dell became the first in the industry to ban the export of e-waste to developing countries, and we recently launched Kenya’s first large-scale e-waste hub which can serve as a model for sustainable e-waste collection and recycling in developing countries. A separate Dell project in the area micro finances women from Nairobi’s Mukuru slums to safely collect and recycle e-waste, creating jobs and entrepreneurial opportunities for women. "