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The New Year Brings Typical Seasonal Declines in Consumer Confidence

Shawn DuBravac, Ph.D., Staff Economist, Consumer Technology Association
At the beginning of each year, we see regular seasonal declines in technology sentiment following the spike in sentiment from the holiday shopping season. 2014 has started out on the same foot with expectations about tech sliding 7.1 points this month, but echoing January’s pattern in years past.

While the economy remains shaky, we expect momentum to remain to the upside and with that the consumer electronics market starts 2014 on stable footing as the underlying economy continues to improve. Consumer expectations about the broad economy decreased in January by 1.7 points from a month ago.

This slight downward shift is unsurprising, given early declines in equity markets to start 2014. Gasoline prices have also inched higher over the last few weeks, placing further pressure on consumer attitudes toward the economy.

Despite the small decline in January, I expect positive momentum in sentiment to resume in the first half of 2014.

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