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Should You Be Using “Rapid Prototyping” to Design New Products?

Jamie Carracher, Sr. Manager, Web Content, Consumer Technology Association

It’s no secret that pitching new ideas can sometimes be a challenge inside organizations, especially the more radical and out-of-the-box they are. Managers and leadership frequently avoid risks if there is not proof they will be successful.
Some designers have found success moving their ideas forward with rapid prototyping, explains Roger Martin of the Rotman School of Management at the University of Toronto in the Harvard Business Review.

"Here is where rapid prototyping comes in. During each iterative test of the emerging prototype with the user, the process generates little bits of data that the client can see and gain confidence from. The client will see the reaction of the users become ever more positive as their feedback is incorporated into the next iteration and the next and the next and the next. The client can’t help becoming more confident in the design as the users become more pleased."

Read more on and check out the video interview featuring Martin and David Kelley, the designer of the first commercial mouse.