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Seeing is Believing: In-Person Experience is Critical for Ultra HD Adoption

Kelsey Pommer, Sr. Coordinator, Digital Media Marketing, Consumer Technology Association (CTA)™
New research from CEA on Ultra HD technology has shown that three-fourths of online U.S. adults who saw Ultra HDTV technology in retail store are interested in owning the technology sometime in the future.

“Ultra HDTV consumer adoption will be a case of ‘seeing is believing,’ said Rhonda Daniel, senior manager, market research, CEA. “The technology offers an incredibly immersive viewing experience with superior picture quality and experiencing the technology in person is a critical component to drive consumer interest in adopting Ultra HD as their next television.”

Read the full press release and find out how to purchase this research on

For more on Ultra HD, check out our Ultra HD highlights from the 2014 International CES.