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It’s Just the Beginning for Sports and Tech

VJ Mayor, Sports & Fitness Industry Association

Sports and technology has always been interlocked as athletes seek ways to make their game better. From using lighter, more durable materials to utilizing replay technology, the sports and fitness industry is always looking for the next game-changer. The best part about it? These technological capabilities are now being offered not just at the elite level, but to all athletes, active and aspiring.

Recognizing this rapid growth, the Sports & Fitness Industry Association (SFIA) and CEA is proud to partner together on the inaugural Sports Tech Conference Track and Sports Tech Marketplace. With SFIA’s mission to promote sports and fitness participation, and CEA’s mission to grow the consumer electronics industry, a partnership made complete sense.

The Sports Tech Conference (Wednesday, January 7) promises to be worthwhile for any sports enthusiast or spectator. SFIA is excited to have a few of their members share what they’re doing in the space of sports tech. Sessions for Sports Tech will take a look at:
  • How the German National Team utilized the adidas miCoach to help capture the World Cup and how Major League Soccer (MLS) became the first professional smart league (see video below).
  • MC10 will dip into what’s being done with sensors to help minimize injury risk and as a result, improve performance.
  • Under Armour, making its debut at CES, will explore how changes in technology and the application of the resultant data is helping coaches and athletes to develop and sustain high levels of peak performance.
With three great sessions from three leading brands, Sports Tech is shaping up to be a “can’t miss” conference. It didn’t seem too long ago when biofeedback and wearable innovations for the everyday athlete were “pie-in-the-sky” ideas, but with the rapidly evolving industry we’re in, maybe we’re not too far away from this: