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How to Stay Ahead of the Curve


Scott Steinberg, TechSavvy Global


Scott Steinberg is the author of Make Change Work for You. He is featured in Gary’s Book Club at the 2015 International CES. Be sure to hear him speak in person.


So much for the status quo… Research confirms what most already suspect: Continuous change is the new norm in business. Happily, in today’s highly disruptive world, innovation is just another word for improvisation – and anyone can adapt to new and novel problems the same way leading innovators do: By studying problems, brainstorming original solutions, then steadily trying and improving as they go. To thrive in fast-changing times, change with them; to future-proof yourself, become more flexible.

Organizations like Amazon and Google create competitive advantage by consistently experimenting with and learning from new ideas. Individuals succeed more frequently by thinking fast on their feet and resiliently forging ahead despite setbacks, not possessing greater IQ or inborn talent. Today, winning isn’t about having more resources, rather being more resourceful; getting ahead not about being a genius, but more ingenious instead. To succeed in unpredictable environments, you’ve got to find the courage to take chances. In uncertain times, everyone wants to be risk-free. Instead, you can create competitive advantage by being risk-averse –  recognizing that change is coming, and making smart, calculated, and cost-affordable bets that can help you gain the insights, talents or capabilities today that will be in-demand tomorrow.

Whatever your stated goal, pick a portfolio of promising growth activities to try launch a new product line or re-launch an existing one; attend night school or take online computer programming courses and start pursuing them immediately. Just don’t sit still while times, trends and competitors are also evolving. Staying ahead of the curve is easier than it sounds, as long as you’re staying in constant motion.
 
Learn more at CESweb.org/bookclub.

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