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4 Things You Need to Know About Black Friday Weekend


Kelsey Pommer, Sr. Coordinator, Digital Media Marketing, Consumer Technology Association (CTA)™


Whether you spent this weekend braving the Black Friday crowds, browsing your tablet for the biggest deals online or just recovering from your Thanksgiving meal on the couch, holiday shopping was in full swing this Black Friday weekend. Here are four things you need to know:
 
1. Black Friday and Cyber Monday are no longer independent shopping days. CEA’s chief economist, Shawn DuBravac, Ph.D., explained, “They’ve expanded into a 10-day shopping period that encompass the days ahead of Black Friday as well.” As retailers run deals earlier and earlier, and online shopping continues to increase, the days of the Thanksgiving shopping weekend are blurring.  

2. 45 percent of shoppers bought or planned to buy tech this Black Friday weekend. That’s more than in any of the last three years. Only clothing was more popular with shoppers, at 69 percent.

3. 113.2 million U.S. adults shopped or planned to shop over the holiday weekend. While that total is down 18 million shoppers from 2013, those who did shop this year spent more, with an average of $371 – 4.8 percent higher than 2013.

4. TVs are the most popular tech product purchased this season. Among the 51.2 million American adults who purchased or were planning to purchase tech products this weekend, 37 percent bought televisions while 35 percent bought tablets. Other popular tech gifts shoppers purchased or planned to purchase: notebook computers, videogame consoles and portable wireless speakers.
 
And, of course, the shopping weekend isn’t over yet. More than 30 million U.S. adults plan to shop on Cyber Monday. Of those shoppers, 38 percent plan to purchase tech or tech accessories. Stay tuned to see what happens and learn more at CE.org/holiday.

Did you shop for tech this weekend? Let us know what products you brought home in the comments below. 

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