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Vehicle Technology Division

The Vehicle Technology Division of the Consumer Technology Association (CTA)™ works to ensure a level playing field of aftermarket products and combat regulatory efforts to limit the use of new devices in vehicles.

The Vehicle Technology Division also focuses on raising awareness among consumers of the range of possibilities for both using and integrating consumer technologies in vehicles.

Key Initiatives

  • Promote the adoption and endorsement of the Mobile Electronics Certified Professional (MECP) Program  among the aftermarket industry, prospective technicians and consumers.
  • Showcase innovative aftermarket technologies and solutions that stimulate consumer demand.
  • Serve as a leading voice on safe driving and vehicle-related legislative and regulatory issues.

Division Projects

12 Volt Retail Report: Perspectives on Consumer Demand and Business Operations
This study explores the challenges 12 Volt Retailers face with the changing landscape in OEMs and consumer preferences for after-market technologies. Specific objectives are:

  • Understand retailers' perspective on the demand for after-market, in-vehicle technologies
  • Determind retailers' perspective on the MECP program and tehir perception of customers' awareness of MECP certifications

In-Vehicle Technologies: Exploring Consumer Adoption, Use and Satisfaction Research
This study explores consumer barriers to adopting in-vehicle technologies, concentrating on understanding the consumers’ satisfaction and pain points with in-vehicle technologies, and it addresses awareness, purchase intent, needs (capabilities and features), and how and where consumers learn about new in-vehicle technologies.

How You Can Participate

Participation is open to all CTA members. Contact us to be included in Vehicle Technology Division communications and meeting notices.

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