Privacy and Security

The tech industry must continue to build and maintain trust around consumer data.

CTA educates lawmakers on how to better protect consumer privacy, improve product security and foster market incentives for more secure Internet of Things (IoT) products. 

CTA also supports a federal privacy standard to ensure consistency and clarity for consumers and innovators when it comes to consumers’ personal information.  

Legislative Priorities Around Privacy

Establish Standards

Set a uniform, technology-neutral, national standard — consistent protections across technologies, companies, agencies and state borders better ensure consumer trust, continue data-driven innovation and realize its benefits.

Focus on Risk

Employ a risk-based focus on data – legislation should address the type of data at issue.

Maintain Freedom

Legislation should give legal clarity, without inhibiting businesses' ability to innovate and compete.

Follow Principles

We need time-tested, consensus-based principles. Any legislative approach should embrace the principles of transparency, consumer choice and heightened protections for sensitive data.


To fight growing cybersecurity threats, CTA develops real-world solutions for industry and government. 

CTA helped develop the following security initiatives:

CTA is an ANSI-accredited standards development organization, where industry builds technical standards for security and other important topics.