CTA Books

CTA’s Best-Selling Books Explore the Age of Innovation

Technology is impacting our world for the better in countless ways. Through a trio of best-selling books, experts from the Consumer Technology Association (CTA)™ explore the policy and economic models for success in an innovative, connected world. CTA President and CEO Gary Shapiro authored Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses (Harper Collins, 2013) and The Comeback: How Innovation Will Restore the American Dream (Beaufort, 2011); and Chief Economist Dr. Shawn DuBravac wrote Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate (Regnery, 2015)


Digital Destiny

By Shawn DuBravac, Ph.D.

Digital Destiny explores the role of innovation in driving a variety of transformative technologies and technology trends. Our digital future is a world where massive inefficiencies, such as the supply chains in Africa that allow food to rot before it can feed the hungry, will give way to sustainable communities. It’s a world where digital mechanisms will take over more and more of our lives, but where an individual will have more freedom in action, work, health and pursuits than ever before.


Praise for Digital Destiny

“As I started reading Shawn’s book, I thought it overly optimistic, but he provides many current, real-world examples of how connectivity and online services are changing our lives today, let alone tomorrow. Very thought-provoking and, for me, cautionary.”
— Vint Cerf, Internet pioneer and Chief Internet Evangelist for Google

“DuBravac’s message is clear: the digital revolution will profoundly change how we communicate with one another and with the world around us. Digital Destiny explores how sensor-driven data will unlock potential for new business and industry in ways never before imaginable.”
 — Tyler Cowen, New York Times columnist and professor of economics

“Shawn DuBravac has written a highly intelligent and fair interpretation of the networked future. This is exactly the kind of nuanced and well-informed analysis of our big data world which will make this future more inhabitable. Strongly recommended.”
— Andrew Keen, internet entrepreneur and tech commentator


Ninja Innovation

By Gary Shapiro

What leads to success? Why do some companies thrive while others fail? For more than 30 years, Gary Shapiro has worked with the world’s most innovative and successful businesses – companies like Amazon, Apple, Google, Intel and Microsoft. In Ninja Innovation, Shapiro draws on his vast experience to give concrete examples of what strategies successful companies implement to achieve victory. Ninja Innovation teaches readers how to think like a ninja: to define goals, achieve flexibility, and become more creative in their outlook.


Praise for Ninja Innovation

“Gary Shapiro’s ‘ninja’ approach to business success is exactly what the American spirit is all about – impatient, bold and agile. It’s what propels the most innovative companies, keeping us around for the long haul, as we continue to transform and make meaningful progress in the world.”
— Ursula Burns, Chairman and CEO of Xerox Corp.

“Ninja Innovation is a must read for anyone who wants to understand the secrets to successful entrepreneurship in a world of rapid innovation. Pandora is popular because we are agile, and have always remained intensely focused on what’s best for listeners and artists.”
— Tim Westergren, Co-founder of Pandora Radio

“With Ninja Innovation, Gary Shapiro has boiled down the mystery of business success to its foundational precepts: Risk, passion, failure, and, above all, innovation. Having spent 30 years at the Consumer Electronics Association, Gary knows what it takes to create a successful business and change the world.”
— Noel Lee, Head Monster of Monster


The Comeback

By Gary Shapiro

Throughout its history, America's great innovators have been the drivers of our unsurpassed economic success. American innovation transformed a country of ragtag farmers into the epicenter of the world's technological progress. Innovation creates jobs, markets, and new industries where none existed before. Most importantly, innovation moves us forward as a nation, pushing us to succeed and strive for a better tomorrow. In short, innovation is the American Dream. In The Comeback, Gary Shapiro shows us how to return innovation to its rightful place at the center of America's economic policy. The Comeback is a blueprint for America's success.


Praise for The Comeback

“Informative, sobering, and at times frustrating, The Comeback is that rare breed of book that actually delivers on what it promises: A way forward.”
— Steve Forbes, President and Chief Executive Officer of Forbes and Editor-in-Chief of Forbes Magazine

“Gary offers a gripping story that is a road map to American success. He is respected in business as a street-savvy creative guy who believes in his country and will not let it decline. This book should be required reading for anyone who is invested in the future prosperity of this country.”
— Congressman Darrell Issa, (R-CA), Chairman, House Government Oversight and Reform Committee

“The Comeback is exactly the kind of forward-thinking economic strategy that America lacks right now. This should be required reading for everyone in Washington. What Shapiro has done is deliver an honest, tough assessment of the nation’s precarious economic situation. You won’t agree with every solution he offers, but we ignore his advice to our peril.”
— Grover Norquist, President, Americans for Tax Reform

Contact Us

For more information, including author speaking and book signing opportunities as well as bulk orders, please contact info@CTA.tech.