Companies to Watch in the Ecycling Movement

February 10, 2016
As states continue to lobby companies to do more on ecycling, many brands have stepped up and established programs that make it as easy and simple for consumers to recycle their old devices as it is to purchase new ones. This all comes at a time when Americans place high values on electronics recycling. A recent study by the Consumer Technology Association (CTA)™ showed that 82 percent of Americans regard recycling as important or very important to them. To help promote the importance of electronics recycling, several retailers and manufacturers have...

Tech Hub: San Francisco

February 04, 2016
Come to San Francisco and you will meet some of the most forward-thinking, innovative and creative minds in the consumer technology industry. Companies like Pinterest, Airbnb, Cisco, Yahoo, Uber, LinkedIn, Yelp, Google, Twitter and Salesforce call the Bay Area home, but this doesn’t mean that startups and entrepreneurs are overshadowed by any means. San Francisco has a tech community that embraces, supports, and advocates innovative ideas and entrepreneurs, which makes it one of the top tech hubs in the world. Entrepreneurship-In-Residence Program San Francisco Mayor Edwin M. Lee introduced a new “Entrepreneurship-in- Residence” program in 2014. The voluntary, 16-week...

Looking at 2016

January 27, 2016
Presidential election years are traditionally seen as times when Congress gets minimal serious work done. At Consumer Technology Association (CTA), we refuse to accept this paradigm— after all, who feels justified in taking one out of every four years off? Instead, we will be calling on Congress to address serious issues that impact American jobs and innovation. First, Congress must finish the job of cracking down on legal extortion by patent abusers. The problem is getting worse and so-called “patent trolls” operate with impunity, deluging entrepreneurs with bogus and costly legal claims. Both the House and the Senate committees have passed common sense patent reform...

CMOs of the Future

January 02, 2016
What does it mean to be a storyteller? Perhaps the word conjures up images of ancient nomads gathered around campires, or Steven Spielberg making E.T. In the business world, storytelling is the common thread that unites marketers, advertisers, publishers and creative communicators. The goal is deceptively simple: create narratives that persuade consumers to make a purchase. But the rapid digitization of, well, everything means marketers’ world is more complex than ever before. Stories are told across multiple channels, targeted to specific audiences, and compete for attention amidst a deluge of content that will only grow larger. In the time it takes to master today’s...

The Trans-Pacific Partnership

December 28, 2015
In early October, CTA’s Gary Shapiro said, “With continued expansion of the digital economy and global supply chain, international trade is a driving force of revenue for U.S. businesses large and small. CTA has long supported trade deals that reflect the realities of the 21st Century, including the growing role of the Internet and digital economy.” He added, “In 2014, the U.S. exported $36 billion in information and communication technology products. The TPP countries, and TPP eliminates import taxes as high as 35 percent on U.S. information and communication technology exports to those countries. By removing trade barriers, requiring balanced copyright rules and...

Patent Trolls Attacked My Business

December 21, 2015
By Michael SkelpsMy small business was the victim of abusive patent litigation, and I want to share my story to promote awareness of this growing problem. Capstone Photography provides photography services at events across the country, like marathons, triathlons and 5K road races. We have been in business since 2005. Naturally, we have a website where athletes can find and view their photos. It’s not rocket science. The basic premise of our site relies on a simple lookup function that any high school programmer could describe and execute. Because of this function on our website, my company and I were sued for infringement of three overly broad, intentionally vague patents. These...

Brad Fitch, CEO of the Congressional Management Foundation (CMF)

December 16, 2015
“I’m not a technologist and I’m not a coder,” says Brad Fitch, CEO of the Congressional Management Foundation (CMF). But working in the software field, “I heard from C-suite level people, ‘We can hire people that know how to code we just don’t know what to tell them to do.’ ” This niche area between policy, data and communications is where Fitch thrives. Fitch is the author of the Citizen’s Handbook for Influencing Elected Officials. However, in his role at CMF, Fitch is checking how often members of Congress and their staff look at their social accounts each day. Their latest report, Social Congress 2015, surveyed more than 100...

Wellness Data Guiding Principles

December 14, 2015
Privacy is an evolving concept. Photography, railroads, the telephone—every technology forces us to adapt our notions of privacy to the new possibilities that technology enables. Today, as devices rely more on data to provide consumer value, consumers are making decisions to balance among technological benefits and privacy outcomes. In this environment, companies that do not effectively communicate data management policies and privacy values to consumers will lose their trust. This October, CTA revealed its first effort to start a conversation among consumers, industry, and regulators about the privacy and security of the data generated by connected fitness devices: our Guiding...

Tech Hub: Accelerating Women Tech Entrepreneurs

December 09, 2015
Leaders, innovators and creators are the same no matter what gender they are. Those who can disrupt, change, and master the technology landscape create a more innovative environment for everyone. Certain accelerators, incubators and programs are focusing on identifying, coaching and advancing women-led companies. Presenting women with the opportunity to break the mold and enter a predominantly male industry allows for more innovation and growth in an already bustling industry. Code First: Girls The Code First: Girls program believes that tech shouldn’t just be a boys club. They strive to increase the presence of women in tech and entrepreneurship by supporting young and...
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