Prepping Video for the Big Game

February 05, 2016
Last year a record 114.4 million Americans watched the Super Bowl XLIX and this year we should expect nothing less. One of the biggest events every year, the Super Bowl brings families, friends and rivals together around the television. We have come a long way in television picture quality. Ever since High-Definition was introduced, it seems absurd to watch and sporting event any other way. But it only gets better. This year at Super Bowl 50, the NFL is using a record number of cameras – 30 additional cameras to a total of roughly 70 – to provide a 360-degree view on replays and other benefits. According to the Associated Press, “CBS is using eight custom-made pylon...

Artificial Intelligence: A Disruptive Tech

February 02, 2016
As we look into the crystal ball of a new year we find some prominent tech trends in the consumer marketplace that are also stimulating innovation and transformation in the corporate world.   Virtual reality, 3D printing, drones, wearables, big data, the Internet of Things (IoT) and connected devices are impacting manufacturing and sectors ranging from the enterprise, healthcare, cities, transportation, retail, education and other businesses.  But in this column, we take a look at one potential game-changer—artificial intelligence (AI)—that could reboot businesses and...

Volkswagen's Dr. Herbert Diess

January 20, 2016
Dr. Herbert Diess Explains Why Volkswagen is Going ElectricWhen Dr. Herbert Diess, a former BMW executive, became head of Volkswagen’s Core Passenger Car brand in July 2015, he took on a difficult task. In September, the U.S. Environmental Protection Agency had alleged that some four-cylinder engine Volkswagen vehicles were enabled to fraudulently pass emissions tests. The Volkswagen Group announced on September 22, that roughly five million Volkswagen Group vehicles worldwide were affected by issues regarding emissions. However, new vehicles do not have this issue. Diess, 57 was appointed Member of the Board of Management of Volkswagen AG and Chairman of the Board of Management...

HDR TVs: A Spotlight at CES 2016

December 17, 2015
When it comes to TV picture brightness (luminance), we have been using well-worn technology. During the cathode ray tube (CRT) era gamma correction was developed to compensate for the input-output characteristics of CRT displays to take into account the fact that light intensity varied in a nonlinear manner with the electron-gun voltage. By taking this into account the output picture could be given the intended luminance. But this method did not result in our seeing the full visible range of luminance and color gamut. Indeed, it created a big disconnect between reality and what was displayed on TV and in the cinema. To understand the magnitude of the problem, consider that brightness is...

International Focus: India

December 10, 2015
Huawei’s Strong Focus on India Chinese handset maker Huawei plans to make India a ‘strong focus’ of its Honor smartphone brand, in hopes to double sales. “India is the most important market for us and more than 300 engineers are working on the brand from India’s research and development centre in Bengaluru,” Zhao Gang, vice president of Honor International Business, told IANS at the launch of the Honor 7 smartphone in October. Huawei has sold 20 million handsets globally. It is aiming to reach 60 million handsets sold by the end of this year. Microsoft Provides Low-cost...

What's Up with Digital Imaging?

December 03, 2015
Clearly the camera phone has disrupted the imaging and photography market. Sharing images and video over platforms like Pinterest, Instagram and YouTube has put the lower--end of the digital imaging industry in a tailspin and threatened point-and-shoot cameras. The smartphone’s convenience, portability and mobile connectivity, as well as a slew of photography-based apps have energized the digital imaging market in new ways. In the imaging scene—distinct pictures emerge. Amateurs are becoming more professional moving beyond the days of cute but poorly shot content on YouTube. Professional...

A Look at the Standards Forum

December 02, 2015
CTA’s Technology & Standards team had lofty goals approaching the Fall Technology & Standards Forum, held at the Sony Electronics Inc. headquarters in San Diego. CTA’s Health and Fitness Technology Subcommittee launched two new standards projects addressing wearable technology. CTA also honored two industry engineers for their contributions to standards activities. The Technology & Standards Forum, sponsored by Sony and LG/Zenith, provides CTA’s standards committees with the opportunity to meet face to face and work on new ideas to keep the consumer technology industry moving forward. Committees met to address audio, video, portable devices, aftermarket...

Flex's Jeannine Sargent

November 20, 2015
Disrupting the Status Quo Soon billions of intelligent things will be woven into the daily fabric of our lives. Imagine a world where every individual, business, service and process will be connected to a cloud of intelligent products and systems that learn from one another, helping people discover new and better ways of doing nearly everything. This is the vision of Flex. The $26 billion company began more than 40 years ago in Silicon Valley as Flextronics Inc., a supply chain solutions company. However, with the digitization of products and the promise of the Intelligence of Things, the company has ...

CES Unveiled New York

November 13, 2015
CES Unveiled New York returned to the Big Apple for its 11th year on Tuesday, November 10 to provide a sneak peek of the next wave of technology innovation right before the holiday season and just two months before CES 2016. The event kicked off with a CES press preview, where CTA shared exciting company news, including that it changed its name to the Consumer Technology Association (CTA)™, as well as highlights and announcements for the upcoming CES 2016. It Is Innovation (i3) magazine met with some of the exciting exhibitors at the Metropolitan Pavilion in New York.BrainBitBrainBit, a New York City and Silicon Valley based technology company pioneering brain activity...
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