April 27, 2015
At nearly $2 billion, the wearable health and fitness category is no longer a niche market. You can’t go far without spotting someone sporting a Fitbit, FuelBand or some other fitness tracker. The public’s interest in health and fitness has intersected with developments in digital technology, low power batteries and APIs to create the perfect conditions for adoption among mainstream consumers. Plus, with brands like Reebok and Under Armour getting involved, not to mention designers including Tory Burch and Ralph Lauren, wearables are now fashionable.
According to CEA, the wearable business will see unit sales reach 30.9 million in 2015, up 61 percent from...