January 13, 2016
Market and technology shifts aren’t the only concerns automakers have when developing new vehicles. They also care about geopolitics, environmental issues and social interactions. And because of long product development cycles, what may happen in seven years is perhaps more important than what’s happening now.
So, three global automakers in particular—Ford, Daimler and Volvo—have “futurists” on staff, helping to keep their entire organizations focused on the long view.
Recently, i3 gathered Sheryl Connelly, global consumer trends and futuring manager, Ford Motor Co., Dearborn, MI; Aric Dromi, futurologist, Volvo Cars, Gothenburg, Sweden; and Alexander...