Holiday 2015
August 01 - 02, 2015

2015 Holiday Outlook

Consumer Technology Association (CTA) Market Research produces extensive and timely intelligence for the holiday shopping season. As the authoritative source for consumer technology market research, rounds up insights from CTA's analysts on what's trending, what's disrupting, holiday sales predictions, technology on consumers' gift lists this season, Black Friday outlook and much more.

Holiday Research In the News

Press release: 2015 Pre-Black Friday Report
A record-setting 91 million Americans (37 percent) expect to purchase tech or tech accessories during Black Friday Week (the Monday before Thanksgiving through Cyber Monday). Full Press Release.
Press release: 22nd Annual CE Holiday Purchase Patterns Study
CTA’s 22nd Annual CE Holiday Purchase Patterns Study shows that overall spending this holiday season is expected to increase 3.4% to reach $788.5 billion, while spending on tech during the holiday season is projected to reach nearly $34.2 billion, a 2.3% growth.
Full Press Release.
Keep up to date with all of CTA’s holiday and Black Friday research throughout the season here on