Advancing Energy Efficiency Programs and Initiatives

The Consumer Technology Association and Its Members are Leading the Way in Improving Energy Efficiency of Consumer Electronics

The Consumer Technology Association and its members share the Commission’s goal to reduce energy consumption of electronic products. Through innovation and robust competition, TV and display manufacturers already have made tremendous strides in ecodesign—increasing energy efficiency and saving consumers money—while improving display quality and performance, and adding new product features such internet connectivity.

Competition among manufacturers, combined with labeling programs, provide sufficient incentive to improve energy efficiency, whereas regulation removes these incentives and would be counter-productive to consumer benefit and energy efficiency. For greatest success, the Commission should exert a positive force on industry by tracking energy efficiency rather than regulating it, and CTA stands ready to provide data to support such an approach.

Through several initiatives such as the Small Network Equipment and Set-Top Box Voluntary Agreements, the industry has demonstrated it is proactive and has a strong desire to collaborate to improve energy efficiency standards and practices through rigorous self-regulation and monitoring.  CTA views the success of these voluntary efforts as proof that in a dynamic and innovative industry, serving educated consumers in a highly competitive market, we can attain energy efficiency better and faster than regulation.

Small Network Equipment Voluntary Agreement

In 2015, industry-leading Internet service providers, equipment suppliers and retail equipment manufacturers joined the Consumer Technology Association (CTA) and the National Cable & Telecommunications Association (NCTA) to launch a groundbreaking Small Network Equipment Voluntary Agreement.

The agreement set rigorous requirements to improve the energy efficiency of small network equipment (SNE) by 10 to 20 percent compared to typically-deployed devices and cover more than 90 percent of U.S. broadband households – roughly 80 million homes.

To create accountability and support transparency, companies involved in the agreement will publicly report SNE energy use, including annual progress reports conducted by an independent third party. Additionally, the agreement mandates annual verification audits to ensure SNE devices are performing at the efficiency levels specified in the agreement, as well as regular consultation and engagement with regulatory authorities and other stakeholders.


Set-Top Box Energy Conservation Agreement
In 2012, Fifteen industry-leading multichannel video providers and device manufacturers that deliver service to more than 90 million American households, launched an unprecedented Set-Top Box Energy Conservation Agreement.
In 2013, U.S. Energy Department, The Natural Resources Defense Council (NRDC), the American Council for an Energy-Efficient Economy (ACEEE), the Appliance Standards Awareness Project (ASAP), the Consumer Technology Association (CTA) and the National Cable & Telecommunications Association (NCTA) announced new Tier 2 commitments to significantly  broaden the 2012 voluntary agreement. These new standards will improve set-top box efficiency up to 45 percent by 2017 and are expected to save more than $1 billion on consumer energy bills annually. The agreement was designed to be an effective substitute for all federal and state legislative and regulatory mandates for set-top boxes.
Companies involved in the Set-Top Box Energy Conservation Agreement will meet regularly to review and update energy efficiency measures, and to host ongoing discussions with the DOE, the EPA and other interested government agencies and stakeholders on new technologies and equipment. To create accountability and support transparency, the agreement’s terms include detailed processes for verification of set-top box performance in the field; annual public reporting on energy efficiency improvements; and posting of product power consumption information by each company for its customers.

Consumer Education

Get consumer tips for saving energy with electronics, buying green products and use our energy calculator and electronics recycling tools by visiting

Energy Efficiency of Consumer Electronics

CTA supports voluntary, market-oriented programs and initiatives, including industry-led standards, which highlight and sustain energy efficiency in the consumer electronics industry. CTA continues to work cooperatively with governments in the development of energy efficiency initiatives that complement and support voluntary approaches and continued innovation, expanded consumer choice, and enhanced product functionality. CTA opposes government-imposed approaches that stifle innovation, reduce consumer choice, and limit product features and services. 

CTA members, through the association's Energy Efficiency Working Group (EEWG), monitor, shape and support CTA's public policy activities and industry initiatives related to energy efficiency at the local, national and international levels.

How Much Are You Spending on Your Home Electronics?

Industry-Led Standards

Recent and ongoing industry-led standards initiatives include:

ANSI/CEA-2043 (Set-top Box (STB) Power Measurement)
ANSI/CEA-2037 (Determination of Television Average Power Consumption)
CEA-2037-A (In Progress Revision:  Determination of Television Average Power Consumption)
CEA-2042.3 (In Progress New Standard:  Methods of Measurement for Energy Efficiency and Standby Power of Wireless Systems)
ANSI/CEA-2045 (Modular Communications Interface for Energy Management)
CEA-2045 Amendment 1 (In Progress Amendment:  Modular Communications Interface for Energy Management)
CEA-2047 (In Progress New Standard:  Consumer Electronics – Energy Usage Information)
IEC 62087:2011 – Methods of measurement for the power consumption of audio, video and related equipment (TC100)


CTA is actively engaged in research on the energy consumption of consumer electronics.

Energy Consumption of CE in U.S. Homes in 2013 Final Report by Fraunhofer Center for Sustainable Energy Systems for the Consumer Technology Association (CTA), June 2014. 

Energy Consumption of CE in U.S. Homes in 2010 Final Report by Fraunhofer Center for Sustainable Energy Systems for the Consumer Technology Association (CTA), December 2011. 

Power Consumption Trends in Digital TVs 
Final Report by TIAX LLC for the Consumer Technology Association (CTA), February 2011

The Energy and Greenhouse Gas Emissions Impact of Telecommuting and e-Commerce
Final Report by TIAX LLC for the Consumer Technology Association (CTA), July 2007
Read the CTA press release (09/19/07).

Energy Consumption by Consumer Electronics in U.S. Residences (160 pages, 936 KB)
Final Report by TIAX LLC for the Consumer Technology Association (CTA), December 2007  


CTA works with state and local policymakers on energy efficiency issues related to consumer technology products. 

CTA is currently working in the state of California to combat harmful energy regulations affecting digital televisions. For more, take a look at the California page.


CTA represents the consumer electronics industry before federal policy makers and agencies, such as the U.S. Environmental Protection Agency and the U.S. Department of Energy. For many years, the consumer electronics industry has worked cooperatively with government agencies in pursuit of successful voluntary, market-oriented programs and initiatives, such as ENERGY STAR, which highlight and support energy efficient product design and purchasing.

There are almost twenty categories of consumer electronics products that are ENERGY STAR compliant. Find out if your product is ENERGY STAR qualified


International Industry Statement of Principles for Energy Efficiency in Networked Products
Guiding Principles for Energy Efficiency in Networked Consumer Electronics – Signatories as of  January 2013

International Industry Position and Support for Energy Efficiency 
Global Industry Paper on Energy Efficiency - Signatories as of 23-APR-2007

Joint Statement of the Second EU-Japan-US Trilateral ICT-Electronics Associations Meeting
In March 2006, representatives of CTA, the Information Technology Industry Council (ITI), the European Information, Communications and Consumer Electronics Technology Industry Associations (EICTA), and the Japan Electronics and Information Technology Industries Association (JEITA) met to discuss several topics of common interest to their member companies around the world. This trilateral group of European, Japanese and U.S. associations adopted a common position on energy efficiency and issued a final joint statement on issues of common interest, including environmental policy. 


VP, Technology Policy


  • May 16, 2015CES Asia hosted a popular conference program, which included a session on emerging environmental and energy efficiency trends. Representatives from industry and government gave presentations on recent achievements and current challenges related to sustainability in the supply chain, policies and programs supporting efficiency in consumer electronics (CE) devices, the impact of the Internet of things and regulatory compliance and product certification trends. Participating companies and organizations included AMD, CNIS, Freescale, Hisense, Hitachi, Huawei, JEITA, KEA, Lenovo, UL Environment and USITO.
  • April 15, 2015 – The California Energy Commission (CEC) in a pre-rulemaking proceeding conducted a public workshop to receive comments on their proposed energy use limits for computers, computer monitors and signage displays. Copies of workshop presentations and related comments are online.


CEA has long supported ENERGY STAR as the most effective and proactive program to encourage consumers to make more energy-conscious choices. Home electronics were responsible for 59 percent of the energy savings achieved by the program for residential products in 2008, according a recent report by the U.S. Environmental Protection Agency (EPA). CEA is concerned, however, that EPA’s recently-mandated changes to ENERGY STAR are creating unreasonable burdens for partners and harming international expansion of the program.


CEA is dedicated to providing information to consumers regarding energy use of their consumer electronics products. CEA’s efforts include developing test procedures for measurement, gathering current data, providing online tools and information, and contributing to the Federal Trade Commission’s rulemaking on national energy labeling requirements.