Industry Sales Data
CTA Market Research produces product sales statistics across all major consumer technology categories and is recognized as the authoritative source for accurate, timely sales data.
Historical sales data (also called FastFacts) More Info
CE Historical Data (also called FastFacts) is a comprehensive record -- from product introduction to present.
Includes factory unit and dollar sales
Average wholesale price
Household penetration rates
See the history across more than 50 categories of consumer technology products.
Free to members; non-members can purchase the spreadsheet.
Product Ownership Rates More Info
CTA constantly monitors product ownership rates across U.S. households. The biannual publication, U.S. Consumer Electronics Sales and Forecasts includes household penetration rates for approximately 35 categories. Complete trend lines can also be found within the Historical Sales Data (FastFacts) tables.
Members access market research studies for free on the members-only website.
Non-members can purchase studies at the CTA store.
Our CE MarketMetrics program tracks shipments of CE products from the factory to U.S. consumer sales channels. CE MarketMetrics' weekly and monthly reports cover over 50 product categories; and the program's semi-annual forecasts provide a six year snapshot of unit sales, dollar sales and average product price.