Economic Analysis

Even after you've launched an amazing product, success continues to be impacted by the underpinnings of the economy. Issues ranging from rising gas prices to employment growth rates affect the health of your company.

CTA's economist works to help the CE industry understand the big picture issues that play into your bottom line. More importantly, CTA offers suggestions for how to develop your business plan around them. We address questions such as:

  • Are consumers positioned to buy new products, or is America in a conservative spending period?
  • How will the health of the consumer affect my business?
  • How are changes in everyday expenses and employment affecting consumer sentiment?
  • How healthy are the manufacturing and distribution communities that create and carry my product?
  • What do import and export trends mean for my company?
  • How optimistic is the consumer and where are they taking their buying power next?

We provide valuable insights into the current economic trends impacting your business through:

CTA's Chief Economist Shawn DuBravac welcomes your thoughts and concerns on how the economy is impacting your business. You can reach Shawn DuBravac at or 703-907-4305.

CE Market Metrics

The CE Market Metrics program helps companies successfully measure sales performance, plan for the future by tracking consumer technology product sales and gain access to forecasts and reports covering over 50 product categories.

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Visit the CTA Store

Gain access to CTA’s wealth of research, publications and webinars through the CTA store! And if you’re a CTA member, enjoy free or discounted access to the store!

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