Analyst Team

More about CE MarketMetrics

Jack Cutts, Director

Jack Cutts is the Director of Business Intelligence for the Consumer Technology Association (CTA)™. In this role, he oversees the CE MarketMetrics program as well as CTA’s business intelligence efforts. Cutts conducts industry analysis on a variety of product categories including smartphones, health and fitness devices and virtual/augmented reality wearables. Cutts also authored the scoring model and methodology that forms the basis for CTA’s annual Innovation Scorecard which grades states on their openness to innovation.


Prior to ramping up CTA’s business intelligence capabilities, Cutts spent five years working with the organization’s member volunteers in the automotive, health and fitness and wireless sectors. He also managed the Mobile Electronics Certified Professional (MECP) certification program for automotive electronics installation technicians. Before joining CTA in 2008, Cutts managed a portfolio of regulatory and legislative issues for telecommunications equipment manufacturer Alcatel-Lucent in Washington, DC. In this role, Cutts represented Alcatel-Lucent before the Federal Communications Commission (FCC) and United States Congress on a host of telecommunications policy issues ranging from net neutrality to spectrum allocation. 

Cutts holds an MBA from George Mason University and a Bachelor’s Degree in International Affairs from Georgia Tech.

Shawn DuBravac, Chief Economist and Senior Director of Research

Dr. Shawn DuBravac provides crucial economic analysis to association and industry leaders regarding future economic activity and the relative health of the technology industry. He also contributes research into technology trends that underpin the industry and was the primary driver of the industry’s new smartphone index, developed in partnership with NASDAQ, and the CE consumer confidence index, in partnership with CNET.

DuBravac has been widely published on the topics of finance, economics and technology. His keen insights regarding the economic drivers of the global consumer electronics industry have made him a highly sought-after speaker and commentator. DuBravac travels both internationally and domestically and has delivered keynote addresses at The Churchill Club and the Digital Africa Conference. He has also spoken at The Edison Foundation and the Global Electronics Forum. In addition, his analysis has appeared in the Wall Street Journal, the New York Times, the Financial Times, the Los Angeles Times, Barron’s, USA Today, CNN, CNBC and other media outlets. DuBravac recently penned “Digital Destiny:  How the New Age of Data Will Change the Way We Live, Work, and Communicate.”

DuBravac is also an adjunct professor in George Washington University’s MBA program and has taught at the University of Mary Washington and in George Mason University’s MBA program. Prior to joining CTA, DuBravac was head research analyst in the Economic Analysis Group of the Department of Justice’s Antitrust Division. He holds economic degrees from Brigham Young University and George Mason University. Follow DuBravac on Twitter at @shawndubravac.

Chris Ely, Sr. Manager, Industry Analysis

Chris Ely is a senior manager of Industry Analysis for the Consumer Technology Association (CTA)™. He helps manage the CE MarketMetrics program and conducts industry analyses and forecasts on a host of topics pertaining to the industry.


Prior to joining CTA, Ely was a Research Analyst for Widmeyer Communications where he conducted public opinion polls and research analyses for Fortune 500 companies, professional associations, government and non-profit organizations. Before Widmeyer, Ely served as a Business Analyst for MCI for five years. At MCI he analyzed performance trends and conducted consumer research studies for a brand portfolio that generated over $800 million in annual revenue. Ely has also held research positions at the National Association of Broadcasters and the American Bankers Association.

Ely graduated with a bachelor's degree in German and political science from Earlham College and holds a master's degree in international studies from the University of Denver.

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