Products and Services

CTA offers the following types of market research to help professionals stay on top of trends in the consumer technology industry.

  • Consumer research studies
  • Business-to-business research studies
  • Economic analysis
  • Industry sales and forecasts
  • Statistics on industry shipments


Consumer technologies are owned and used by people all across the globe - providing benefits ranging from communication, entertainment, information, safety and more. However, not all technologies are necessarily successful in every market due to the distinct needs and desires of the population, as well as the political and economic environment. 

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Research Studies

CTA Market Research conducts primary consumer and business to business research covering the full breadth of consumer technology topics, from the macro to the micro. We produce more than 25 custom studies each year focusing on a variety of consumer technology topics.

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Economic Analysis

CTA's economist works to help the CE industry understand big picture issues that play into your bottom line and offers suggestions for how to develop your business plan around them. We provide valuable insights into the current economic trends impacting your business through:


  • White papers
  • Presentations, including quarterly and often monthly webcasts
  • Monthly releases of the CTA Consumer Sentiment Indexes

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Research Library

The CTA Research Library is one of the premier sources for industry information and market intelligence. A dedicated staff of experienced, professional librarians provides answers to the most challenging information requests. For CTA members, the Research Library fields thousands of questions on every imaginable topic on the consumer electronics industry even on products not tracked by CTA. The library uses CTA research as well as other sources -- industry publications, newspapers, magazines, databases, government reports and more.

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Industry Sales Data

CTA produces product sales statistics across all major consumer technology categories and is recognized as the authoritative source for accurate, timely sales data. We provide:


  • U.S. Consumer Electronics Sales & Forecasts (1 Year and 5 Year)
  • Global Consumer Electronics Sales & Forecasts produced jointly by the GfK Group and CTA
  • Historical sales data

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CE MarketMetrics

CE MarketMetrics is a statistical program administered and produced by CTA. Formerly known as the Market Activity Reports and Analysis (MARA) program, CE MarketMetrics has tracked shipments of CE products from the factory to U.S. consumer sales channels for more than 80 years.

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CTA Consumer Sentiment Index

Each month we release the CTA Index of Consumer Expectations and the CTA Index of Consumer Technology Expectations. These indexes measure how consumers perceive the overall health of the economy and the outlook for technology spending. Both indexes focus on consumer perceptions of the future. These forward looking expectations provide market observers valuable information into how consumers will likely behave over the pursuing months.

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