What People Are Saying

Hear what people are saying about Ninja Innovation, the newest book from Gary Shapiro, president and CEO of the Consumer Technology Association.

Government Technology

Government Technology, an award-winning family of magazines covering information technology's role in state and local governments, reviewed Ninja Innovation. Check out managing editor Karen Stewartson's take on the book and the key lessons for business leaders.


Gary Shapiro spoke about Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses at the National Press Club in Washington D.C. on April 3. See the entire video in the C-SPAN video library

Fox News

Steve Forbes featured Ninja Innovation in an op-ed piece for Fox News. The article highlights how the book challenges people to bring new ideas to life and encourages everyone to believe that one idea can change the world. 


Gary Shapiro and Max Foster talk about tech innovation at South by Southwest for Quest Means Business on CNN. Quest Means Business is a segment on CNN that focuses primarily on how to be successful in the ever evolving world of business.

The Mighty Copywriter - Copy Points

The Mighty Copywriter, also known as Bob James, has been in the marketing business for more than 30 years. He currently works as the Vice President of Marketing for a fast-moving tech firm in the Washington, D.C. area. In his spare time, he posts his thoughts on his blog, Copy Points. To read his thoughts on Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Business, please visit Copy Points.


Blogcritics.org is an online magazine that allows writers and readers to discuss stories, issues and products through an interactive community. All aspects of contemporary culture and society are covered through blog posts, news stories, and even reviews. Dr. Joseph S. Maresca regularly reviews books for Blogcritics.com when he is not busy teaching college courses. Read his review of Ninja Innovation: The Ten Strategies of the World's Most Successful Business.


Unocero, founded in 2007, is a Mexican technology website covering all things tech – news, interviews, reviews of the best products and services in the technology industry and more. Unocero.com is visited by Spanish speakers all around the world. 


Cali Lewis with GeekBeat.TV recently stopped by CEA to talk with Gary Shapiro about Ninja Innovation and the 2013 International CES.


Publishers Weekly:

In his latest, Shapiro (The Comeback), CEO of the Consumer Electronics Association, argues that companies should demonstrate the same agility, laserlike focus, and strength as ninjas. He uses the metaphor of the ninja to focus on “the micro factors that lead to individual and organizational success.” “Ninja Innovation” serves as a catchall phrase for what it takes to succeed and expands the ninja credo to incorporate traits that modern-day ninjas need. Chapters detail specific characteristics of the ninja mentality, such as besting the competitor, taking risks, and adhering to a code of conduct. Shapiro’s chapter on strategy formation, which he considers an art, not science, is top-notch. Despite his use of prominent (but common) examples including Steve Jobs, Thomas Edison, Bill Gates, and Meg Whitman, Shapiro’s advice is solidly based on theory. Readers seeking a practical how-to text will need to look elsewhere. However, those eager for a more stealthy and versatile approach will appreciate Shapiro’s treatise on discipline, shared goals, and mental toughness. (Jan.)

Kirkus Reviews:

The Killer Strategies of the World's Most Successful Businesses
Author: Shapiro, Gary

Lessons from the tactics and strategies of ninja warriors applied to international and domestic battles in consumer electronics.

Consumer Electronics Association CEO Shapiro (The Comeback: How Innovation Will Restore the American Dream, 2011) writes that his views of what constitutes a “successful person, company, and organization” are shaped by the discipline and habits of martial arts. The author provides an overview of many different fields of combat, and his narrative makes clear that the ninja model is not just a metaphor. The different battlefields are united by the rapid pace of technological innovation, which has driven the consumer-electronics business to $200 billion of U.S. factory sales in 2012 and worldwide sales in excess of $1 trillion. Shapiro recounts in detail the battles involving the development of HDTV, which required not only outpacing Japanese competition, but also uniting different domestic business and political interests behind the proposed solutions. Shapiro's approach is based on many of the tenets of the ninja: a commitment to victory, the development of resources for success through teamwork, a lack of fear about operating clandestinely and stealthily behind enemy lines. Their tradition is very different than the one the author attributes to the more rule-bound and feudalistic samurai warriors. The CEA is a trade group, not a lobby, organized around annual conventions and efforts to promote its members' businesses. These events have brought Shapiro into close contact with innovators like Bill Gates and Steve Jobs, among others, and provided him with additional insight into business and its leaders. The author is a proponent of strengthening consumers' rights and an opponent of efforts to restrict innovation.

A different perspective that brings out commonalities between business competition and combat.