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CEA Launches Service Excellence Benchmark for Digital Imaging Industry
Arlington, VA – 02/13/2012 – The Consumer Electronics Association (CEA)® today launches CEA’s Service Excellence Benchmark, the only competitive measure in the Digital Imaging industry that can provide a confidential, independent view of customer satisfaction and service quality. This new member benefit will enable companies to evaluate their position in the marketplace by understanding their customers’ attitudes and impressions of their company.

Powered by SERVICE 800, CEA’s Service Excellence Benchmark uses actual service transaction interviews with customers to provide feedback data and tools for service improvement.

“The digital imaging industry is highly competitive, and a company’s customer service performance often determines brand loyalty,” said John Tunnell, vice president, member relations, CEA. “By offering this service to our digital imaging members, CEA hopes to provide them with a valuable tool they can use to advance their business and the industry as a whole.”

CEA’s Service Excellence Benchmark will be available to all companies in the digital imaging industry, with a discount for CEA members. For more information regarding CEA’s Service Excellence Benchmark, contact Melissa Matalon 703-907-7611, or

About SERVICE 800
Founded in 1989, SERVICE 800 designs and administers real-time customer satisfaction measurement programs, helping service organizations follow up with customers within hours or days of service events. The company utilizes a distinctive follow-up telephone interview process, along with e-mail, web, and other follow-up techniques to measure customer satisfaction. With offices in Minneapolis and London, SERVICE 800 has been measuring customer satisfaction for corporations throughout the world for two decades. For more information, go to


About the Consumer Technology Assocation

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $195 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at, and through social media:   .

Press Contacts:

Grace Ellis

Laura Hubbard

Categories:  Digital Imaging  — Tags:  "CEA’s Service Excellence Benchmark"

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