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Understanding the Drivers of Adoption of Aftermarket Automotive Technologies

Thursday, September 6, 2012
2:00 - 3:00 PM


Please RSVP by Wednesday, September, 5. Registration is limited.


Aftermarket automotive technologies serve to meet the needs of consumers well beyond the initial purchase of a new or used vehicle.  The number of different types of electronics that are available to be installed in a vehicle can be staggering to consumers – where do they go to learn about their options?  What are the key factors that motivate them to install a new device in a vehicle?  Which types of entertainment, safety and information devices are most desired?
CEA’s Understanding the Drivers of Adoption of Aftermarket Automotive Technologies report provides a detailed picture of how consumers are using aftermarket automotive electronics to solve problems in their everyday lives inside their vehicles.
This webinar, presented by Kevin Tillmann, Senior Research Analyst, CEA and Gretchen Gehrett, founder and President, G2 Marketing, will present the findings of a unique qualitative research project and will provide CEA’s most up-to-date market forecast of automotive technologies.

Participants will learn

  • Which entertainment devices consumers are purchasing and why
  • Whether safety and information technologies in automobiles are meeting expectations
  • Consumer satisfaction with installed automotive technologies
  • Motivations for purchases
Who should attend

Don’t miss this opportunity to participate!Anyone involved in the manufacturing or retailing of both installed and portable automotive electronics, as well as content creators, aggregators and service providers.

Questions? Contact the .

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