Stop Flying Blind! Drive Business Discovery with Channel Analytics

Tuesday, June 5, 2012
2:00 - 3:00 PM

Presenters
Chad Gray
Chad Gray
Vice President of Business Intelligence and Analytics
Zyme Solutions
View Bio

Please RSVP by Monday, June, 4. Registration is limited.

Description

 Channel and retail account managers are challenged today to show how effective their programs are, and need to have a solid understanding of sales performance by partner or retailer, by product and by territory or region.  However, many consumer electronics (CE) players often lack visibility into demand trends downstream in the retail channel.  CE manufacturers are looking to integrate channel data into business intelligence dashboards – to improve decision making for their sales, marketing and other channel managers. In this session, hear from the experts at QlikView and Zyme on the role of analytics and business discovery in empowering business users. 

Find out what best-in-class channel data dashboards are all about, and stop flying blind in the consumer electronics’ channel.

Participants will learn

  • Key factors that affect the quality and reliability of your data
  • Effective approaches and best practices in presenting and analyzing data on your channels
  • Key trends in leveraging BI tools for business discovery
  • Examples of how high-tech and CE companies are using channel data to drive business value
Who should attend

Anyone involved in channel sales, marketing and operations, including channel sales managers; channel marketing managers, channel or retail accounts managers and business analysts.

Questions? Contact the .

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