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SBC Webinar Series: Retail MBA - The ABC's of Getting Your Product Sold at Retail - Session 1 - Chain Store Fundamentals

Wednesday, April 4, 2012
2:00 - 3:30 PM

Karen Waksman
Karen Waksman
Author, Consultant, Speaker

Please RSVP by Tuesday, April, 3. Registration is limited.


Discover how anyone can sell their products or inventions to the world's largest retailers without any previous sales experience and without any existing buyer relationships. This four-part webinar series will enable all participants to learn and ask questions about how to get products sold at retail. This first unique roundtable webinar workshop will show you everything you need to know about selling your product to retailers, including how buying decisions are made, how to get a buyer's attention and ultimately how to get them to buy. Included in the discussion is what you need to know once you get an order from a retailer.

In this workshop, you will learn what it takes to get your product into major chain store retailers. You will learn simple tricks and strategies about how to get a buyer's attention and ultimately how to get them to actually buy!  

Participants will learn

  • Chain store basics
  • What chain stores expect from you
  • How the buying process works
  • Who's involved in their buying decision
  • Product categories and what you need to know
  • Local, regional and corporate buying offices
  • Common misconceptions and how to get started today
Who should attend

Anyone who is hoping to turn their CE product into profit through retail.

Questions? Contact the .

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