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SBC Webinar Series: Retail MBA - The ABC's of Getting Your Product Sold at Retail - Session 2 - Preparing Your Product for Chain Store Success

Wednesday, April 11, 2012
2:00 - 3:30 PM

Karen Waksman
Karen Waksman
Author, Consultant, Speaker

Please RSVP by Thursday, April, 12. Registration is limited.



Discover how anyone can sell their products or inventions to the world's largest retailers without any previous sales experience and without any existing buyer relationships. This four-part webinar series will enable all participants to learn and ask questions about how to get products sold at retail. This second unique roundtable webinar workshop will show you everything you need to know about selling your product to retailers, including how buying decisions are made, how to get a buyer's attention and ultimately how to get them to buy. Included in the discussion is what you need to know once you get an order from a retailer.

In this workshop, you will learn what it takes to get your product into major chain store retailers. You will learn simple tricks and strategies about how to get a buyer's attention and ultimately how to get them to actually buy!

Participants will learn

Participants will learn: Essential research to help you win Packaging and displays Infrastructure and operation capabilities Retail math: pricing for retail Logistics, warehousing, shipping and FOB EDI, UPC, Liability Insurance, SKU's, Planograms and more Funding and financial resources Marketing and branding expectations Certifications

Who should attend

Who should attend: Anyone who is hoping to turn their CE product into profit through retail.

Questions? Contact the .

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